UI // UX // VIRTUAL REALITY

KNOWN UNKNOWN

Known Unknown is a rebel creative model that reinvents the ways clients work with creatives.

Known Unknown questions whether the current agency model aligns with our now disruptive and innovative climate. Markets are saturated and their aim is to react to our changing environments, building fluid structures that offer a new type of organization to clients. 

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HOW CAN WE RETHINK THE VIRTUAL LANDSCAPE? EXPLORING CONTENT AS IF WE WERE IN AT EXHIBITION?

HOW CAN WE RETHINK THE VIRTUAL LANDSCAPE? EXPLORING CONTENT AS IF WE WERE IN AT EXHIBITION?

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THE PROCESS

At the onset of the project, I knew that a traditional website wouldn't cut it for this brand ethos. We needed to rebel against the traditional and reinvent the way someone would navigate through this virtual space.

Below is a concept website I created using AFrame. In the virtual landscape, users are challenged to piece together the story and ultimately find the apply button. The site's aim is to test if you have the creative curiosity it takes.